Losing the bubble

Abstract

Purpose

The purpose of the paper is to provide the author's opinions about key issues in strategy and the future to the readership.

Design/methodology/approach

The study is based on the author's experience of planning engagements across a wide variety of private and public enterprises.

Findings

The paper finds that often the strategy process can produce results that are the opposite of what the organization either expects or needs.

Practical implications

The paper illustrates a couple of points that are perhaps insufficiently appreciated.

Originality/value

The study expresses opinions that the author believes have not been expressed in quite this way before.

Citation

Marren, P. (2007), "Losing the bubble", Journal of Business Strategy, Vol. 28 No. 1, pp. 8-10. https://doi.org/10.1108/02756660710723152