Using a business simulation to teach applied skills – the benefits and the challenges of using student teams from multiple countries

Abstract

The Business Strategy Game is a PC‐based simulation that gives the players experience in developing and implementing strategies. The students run their company in a competitive market setting against other teams. This forces them to take risks and anticipate competitor strategies. This paper is based on an international simulation game involving five teams of postgraduate business students from universities in Ireland, France and the US. The game was run in a “virtual environment” using e‐mail and videoconferencing. The attempt was made to simulate realistic competitive conditions as much as possible so that the concepts learned and solutions generated could be transferred from the classroom to the outside business environment.

Citation

Doyle, D. and Brown, F.W. (2000), "Using a business simulation to teach applied skills – the benefits and the challenges of using student teams from multiple countries", Journal of European Industrial Training, Vol. 24 No. 6, pp. 330-336. https://doi.org/10.1108/03090590010373316