Marketing HRD – An Overview

Abstract

Briefly describes the three activity areas within human resource development, namely training, education and development and gives definitions for each. Provides an explanation of marketing from the viewpoint of the HRD practitioner, discussing in turn: customer orientation and the need to communicate effectively; the differences between external and internal marketing; the importance of market analysis and research; marketing strategy and marketing mix; and finally, the need for a carefully worked out plan to give firm direction to the marketing operation.

Citation

Frank, E. (1994), "Marketing HRD – An Overview", Journal of European Industrial Training, Vol. 18 No. 10, pp. 4-9. https://doi.org/10.1108/03090599410073569