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US‐Chilean mirrors: shoppers in two countries

J.A.F. Nicholls (Chair, Marketing & Business Environment, and Professor of Marketing, Florida International University, Miami, Florida, USA)
Fuan Li (Assistant Professor of Marketing, Mercyhurst College, Erie, Pennsylvania, USA)
Tomislav Mandokovic (Professor of Decision Sciences, Florida International University, Miami, Florida, USA and Dean, College of Business Administration, Universidad Diego Portales, Santiago, Chile)
Sydney Roslow (Professor Emeritus of Marketing, Florida International University, Miami, Florida, USA)
Carl J. Kranendonk (Lecturer in Marketing, Florida International University, Miami, Florida, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 April 2000

1318

Abstract

Compares the shopping behavior of Chilean consumers with those in the USA. Chilean mall visits were driven, first and foremost, by purchase; in contrast, consumers in the USA visited their mall for more diverse reasons, largely revolving around entertainment. In addition to shopping motives, our data revealed noticeable differences between the two populations in their way of selecting the mall, their shopping characteristics, and purchase patterns. In the final analysis, however, when the shoppers in Chile and the USA left their respective malls, at least four‐fifths of each group had made some kind of purchase, whatever their initial shopping motivation.

Keywords

Citation

Nicholls, J.A.F., Li, F., Mandokovic, T., Roslow, S. and Kranendonk, C.J. (2000), "US‐Chilean mirrors: shoppers in two countries", Journal of Consumer Marketing, Vol. 17 No. 2, pp. 106-119. https://doi.org/10.1108/07363760010317187

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited

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