Misplaced marketing Gardening, pizza, tacos, truck parts and fake jewelry: misuse and misdirection of sex in advertising

Abstract

Looks at how sex has an effect on advertising, albeit that it is misused and misdirected at times. Stresses that these types of advertisements are aimed at both male and female markets, depending on the product type – though some are aimed at both sexes. Concludes that often the end does not justify the means as it is the product that is important – as this will outlive any titillating adverts – if it is any good!

Citation

Rotfeld, H.J. (2003), "Misplaced marketing Gardening, pizza, tacos, truck parts and fake jewelry: misuse and misdirection of sex in advertising", Journal of Consumer Marketing, Vol. 20 No. 3, pp. 189-191. https://doi.org/10.1108/07363760310472227