The virtual automotive dealership revisited
David J. Urban
(Professor of Marketing, School of Business, Virginia Commonwealth University, Richmond, Virginia, USA)
George E. Hoffer
(Professor of Economics, School of Business, Virginia Commonwealth University, Richmond, Virginia, USA)
2154
Abstract
Examines how the use of the World Wide Web has evolved in relation to automotive retailing. Reviews the authors’ model of virtual automotive dealership developed in an earlier article in this journal and discusses analytically the current state and future of virtual automotive distribution. Concludes that the element contributing most to the viability of the virtual dealership concept is the willingness of a manufacturer to establish a new line‐make in the US market.
Keywords
Citation
Urban, D.J. and Hoffer, G.E. (2003), "The virtual automotive dealership revisited", Journal of Consumer Marketing, Vol. 20 No. 6, pp. 570-578. https://doi.org/10.1108/07363760310499147
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited