Using on‐line retailing as a springboard for catalog marketing

Abstract

Chronicles the launch of a new e‐commerce business. Reviews the implications and considerations of such a venture and documents the critical lessons learned. Concludes that the Internet provides an effective place for the development of a new business.

Citation

Duffy, D.L. (2004), "Using on‐line retailing as a springboard for catalog marketing", Journal of Consumer Marketing, Vol. 21 No. 3, pp. 221-225. https://doi.org/10.1108/07363760410534768