The Tarnished Image: Anticipating and Minimizing the Impact of Negative Publicity in Health Services Organizations
Beth Hogan Henthorne
(Owner of Practice Innovations, Management/Marketing
Consultant to health care organizations, at Hattiesburg, Mississippi,
USA.)
Tony L. Henthorne
(Associate Professor of Marketing at the University of
Southern Mississippi at Hattiesburg, Mississippi, USA.)
1836
Abstract
The impact of negative publicity on health services organizations can be severe and wide ranging. Being able to cope effectively with, and minimize, the impact of negative publicity should be an important consideration for all care providers. Reviews the typical causes of negative publicity and then offers suggestions and direction for dealing constructively with this far‐reaching problem.
Keywords
Citation
Hogan Henthorne, B. and Henthorne, T.L. (1994), "The Tarnished Image: Anticipating and Minimizing the Impact of Negative Publicity in Health Services Organizations", Journal of Consumer Marketing, Vol. 11 No. 3, pp. 44-54. https://doi.org/10.1108/07363769410065463
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited