Japanese attitudes toward American business involvement in Japan: an empirical investigation
Abstract
Examines Japanese attitudes and behavioral intentions toward US products, firms, and government. Findings indicate that, although Japanese consumers do not regard US products as better than competing Japanese products, they still tend to purchase them. Furthermore, they want their government to keep an eye on US businesses, but not to set limits on market share and investments or restrict repatriation of profits. The respondents were open to the idea of Japanese scientists and firms sharing their technology with US firms. Presents the strategic implications of these findings.
Keywords
Citation
Akhter, S.H. and Hamada, T. (1995), "Japanese attitudes toward American business involvement in Japan: an empirical investigation", Journal of Consumer Marketing, Vol. 12 No. 3, pp. 56-62. https://doi.org/10.1108/07363769510090464
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited