Will this kill that?

Abstract

Quotes: “The archdeacon contemplated the gigantic cathedral for a time in silence, then he sighed and stretched out his right hand towards the printed book lying open on his table and his left hand towards Notre‐Dame, and he looked sadly from the book to the church: ‘Alas’, he said, ‘this will kill that’…This was the presentiment that as human ideas changed their form they would change their mode of expression…that the book of stone, so solid and durable, would give way to the book of paper, which was more solid and durable still” (Victor Hugo, Notre Dame de Paris). Asks: Will this kill that? Will new digital media ‐ particularly Internet‐based ‐ forever change the way companies communicate? Points out that one billion people will be connected to the Internet by the year 2000, and argues that this will affect marketing and communications as we know them today; the question is: how? Debates the long‐term implications of this media evolution.

Citation

Boutié, P. (1996), "Will this kill that?", Journal of Consumer Marketing, Vol. 13 No. 4, pp. 49-57. https://doi.org/10.1108/07363769610124546