The flexible executive mindset: how top management should look at tomorrow’s markets
Abstract
The need for management to better anticipate the future is the urgent message currently being advocated by consultants in strategic market planning. Uses a survey of high‐level managers from Fortune 1,000 corporations to illustrate the advantages of cultivating a flexible mindset concerning environmental trends and their strategic marketing implications. Reviews projected developments in the economy, technology, ecology and the social/political environments that are expected to occur by 2005. Discusses appropriate marketing responses to these trends.
Keywords
Citation
Laczniak, G.R. and Lusch, R.F. (1997), "The flexible executive mindset: how top management should look at tomorrow’s markets", Journal of Consumer Marketing, Vol. 14 No. 1, pp. 60-81. https://doi.org/10.1108/07363769710155866
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited