It’s not simply “change,” it’s “evolution”
John Krubski
(Senior Level executive, Yankelovich Partners)
872
Abstract
Takes a humorous look at the relationship between the consumer and the product since the 1920s. Asserts that marketing consists of the conscious effort to invade, inveigle and influence the relationship between “me and my stuff”. Concludes that the new millennium is here and it belongs to the consumer.
Keywords
Citation
Krubski, J. (1997), "It’s not simply “change,” it’s “evolution”", Journal of Consumer Marketing, Vol. 14 No. 5, pp. 334-337. https://doi.org/10.1108/07363769710179374
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited