Marketplace 2000: riding the wave of population change
Maddy Kent Dychtwald
(Co‐founder of Age Wave, Inc. and an independent expert, living in Orinda, California, USA)
1848
Abstract
Discusses three demographic currents in the shift from a youth‐oriented, to a middle‐aged mature society in the USA. This shift ‐ the Age Wave ‐ is based on the fact that the young population is shrinking, there is a growth in the number of those aged over 55, and “baby‐boomers” are now approaching middle age.
Keywords
Citation
Kent Dychtwald, M. (1997), "Marketplace 2000: riding the wave of population change", Journal of Consumer Marketing, Vol. 14 No. 4, pp. 271-275. https://doi.org/10.1108/07363769710188518
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited