Older markets and the new marketing paradigm
David B. Wolfe
(Principal in Wolfe Resources Group, a consumer behavior consultancy located in Reston, Virginia, USA)
23167
Abstract
Highlights the general inattention to human development in marketing research and practice, especially in research and marketing concerned with older consumers. Describes a new approach to marketing based on human development.
Keywords
Citation
Wolfe, D.B. (1997), "Older markets and the new marketing paradigm", Journal of Consumer Marketing, Vol. 14 No. 4, pp. 294-302. https://doi.org/10.1108/07363769710188545
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited