The internationalization of professional business service franchises

Abstract

Investigates the effect of five company‐specific independent variables on the decision of professional business service franchisors to internationalize their operations. A model using resource‐based theories and agency theories for its theoretical foundation is developed and tested. The results indicate that internal characteristics of the franchising system, especially the number of outlets, significantly influence the intention of domestic franchisors to seek franchisees overseas.

Citation

Alon, I. and McKee, D.L. (1999), "The internationalization of professional business service franchises", Journal of Consumer Marketing, Vol. 16 No. 1, pp. 74-85. https://doi.org/10.1108/07363769910250787