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Gatekeeping in organizational purchasing: an empirical investigation

Geok Theng Lau (Associate Professor, Department of Marketing, National University of Singapore, Singapore)
Mohammed A. Razzaque (Associate Professor, School of Marketing, University of New South Wales, Sydney, Australia)
Angeline Ong (Department of Marketing, National University of Singapore, Singapore)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 1 February 2003

1824

Abstract

Owing to the complexity of the task and the risks inherent in it, the effectiveness of any organizational buying decision largely depends on the information available for the decision‐makers’ use. Within any typical organization, flow of the information needed in the decision‐making process is influenced by the gatekeepers – the people who link the organization with the outside environment. However, despite the important role played by these people, not much is known about their behavior. This research makes an attempt to study gatekeeping behavior and examine factors which may influence this behavior.

Keywords

Citation

Theng Lau, G., Razzaque, M.A. and Ong, A. (2003), "Gatekeeping in organizational purchasing: an empirical investigation", Journal of Business & Industrial Marketing, Vol. 18 No. 1, pp. 82-103. https://doi.org/10.1108/08858620310458651

Publisher

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MCB UP Ltd

Copyright © 2003, MCB UP Limited

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