A Customer Evaluation System
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Abstract
Buyers have been formally evaluating suppliers for many years. Intends to “turn the tables” and suggests three important reasons why vendors should formally evaluate their customers. A straightforward easily applied mechanism is provided to aid business marketers in carrying out customer evaluations.
Keywords
Citation
Meredith, L. (1993), "A Customer Evaluation System", Journal of Business & Industrial Marketing, Vol. 8 No. 1, pp. 58-72. https://doi.org/10.1108/08858629310027614
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited