Managing library image as a resource

Abstract

Purpose

The purpose of this article is to discuss the importance of managing the library's and the director's images.

Design/methodology/approach

The approach is to introduce the idea of image as a resource and then discuss how it should be properly managed.

Findings

The findings are that the library's image is closely related to that of its director and an image of great service is a key to the library's general health.

Originality/value

The value of this article is in learning how to cultivate the proper image as a director and for the library in order to reap the benefits of better funding and other types of support.

Citation

Fitsimmons, G. (2010), "Managing library image as a resource", The Bottom Line, Vol. 23 No. 1, pp. 37-39. https://doi.org/10.1108/08880451011049678