Development: what's in it for you?
Michael A. Crumpton
(University Libraries, University of North Carolina at Greensboro, Greensboro, North Carolina, USA)
394
Abstract
Purpose
The purpose of this paper is to advocate for the importance of staff support for library development activities.
Design/methodology/approach
This paper discusses basic fund raising principles and how staff can contribute.
Findings
This article includes a success example.
Originality/value
The article is based on experiences of the author and persons mentioned to produce a successful fund raising campaign.
Keywords
Citation
Crumpton, M.A. (2012), "Development: what's in it for you?", The Bottom Line, Vol. 25 No. 1, pp. 29-32. https://doi.org/10.1108/08880451211229216
Publisher
:Emerald Group Publishing Limited
Copyright © 2012, Emerald Group Publishing Limited