SERCREA+ model: a business tool for change management in Mexican organizations
Journal of Organizational Change Management
ISSN: 0953-4814
Article publication date: 24 August 2012
Abstract
Purpose
The goal of this article is to develop a SERCREA+ model for the case of Mexico, paying special attention to the aspects concerning change management that allows, among other things, the promotion of high‐quality entrepreneurships that would facilitate a greater business sustainability over time, and that would have positive effects on economic growth and employment.
Design/methodology/approach
To develop the empirical analysis, an interview with 36 Mexican businessmen involved in the management process has been done.
Findings
The data obtained show that change management has important positive effects in promoting sales, and the creation of a support group, that is an entrepreneurship club, would make business activity more sustainable over time.
Originality/value
Traditionally Mexican analysis has focused on the economic part of the companies, without considering the aspects of change management. This paper studies the different elements of the change management process that allow the promotion of high‐quality entrepreneurship that would facilitate a greater business sustainability over time, and which would have positive effects on economic growth and employment.
Keywords
Citation
Muñiz Avila, E., Galindo, M. and Mendez, M.T. (2012), "SERCREA+ model: a business tool for change management in Mexican organizations", Journal of Organizational Change Management, Vol. 25 No. 5, pp. 736-747. https://doi.org/10.1108/09534811211254617
Publisher
:Emerald Group Publishing Limited
Copyright © 2012, Emerald Group Publishing Limited