Reacting to What?

Abstract

Considers the cultural background to ways in which individuals react to change within organizations and draws out the dangers inherent in evangelizing change messages. An overview is given of looking at change in a more realistic way to take into account the multiple realities which exist in any organization. Attention is drawn to the fragile nature and appeal of different ways of diagnosing the need for change and undertaking change management activities. Argues that key aspects of corporate culture have to be managed and manipulated to bring about change.

Citation

Sinclair, J. (1994), "Reacting to What?", Journal of Organizational Change Management, Vol. 7 No. 5, pp. 32-40. https://doi.org/10.1108/09534819410068895