The myth of global competition and the nature of work

Abstract

Competition is viewed as an archetype. Global competition is examined as a closed or narrow version of the archetype, part of a language game that justifies the often ruthless strategies of organizations. More open narratives of competition are discussed. The paper examines the response of individuals to archetypes, the implications for work, and reflects on the foundations of the myth of global competition and the implications for modern business strategy.

Citation

Matthews, R. (1998), "The myth of global competition and the nature of work", Journal of Organizational Change Management, Vol. 11 No. 5, pp. 378-398. https://doi.org/10.1108/09534819810234814