Consumer driven and bi‐directional value chain diffusion models
Abstract
This article provides a non‐mainstream discussion on the value chain concept, which challenges generally believed positions in the area of supply chain management. The author argues that the ultimate consumer is the trigger in the supply chain. The article discusses the concept of value and the value chain, and proposes a modified meaning and interpretation of the value chain model from the point of view of a holistic supply chain context. The author proposes a modified consumer driven value chain diffusion model and an extended bi‐directional value chain diffusion model.
Keywords
Citation
Svensson, G. (2003), "Consumer driven and bi‐directional value chain diffusion models", European Business Review, Vol. 15 No. 6, pp. 390-400. https://doi.org/10.1108/09555340310500578
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited