The strategic alliances between the American and German companies: A cultural perspective
Abstract
In the current situation of the global economy, engaging in strategic alliances depends upon several factors in which the national and organizational cultures of the companies are involved. This paper discusses the cultural differences between the German and the American culture by applying Hofstede's “value” dimension system and how these differences affect the formation of strategic alliances and outcomes. Furthermore, the paper examines whether literature sustains the fact that Hofstede's value model can be used to sufficiently distinguish between the German and the American culture.
Keywords
Citation
Abdou, K. and Kliche, S. (2004), "The strategic alliances between the American and German companies: A cultural perspective", European Business Review, Vol. 16 No. 1, pp. 8-27. https://doi.org/10.1108/09555340410512385
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited