Emerging Business Strategies for US Companies in Russia

Abstract

Analyses business opportunities and strategies for US companies in Russia based on the changing business environment in both countries. International competition and domestic economic pressures in the USA, along with market transition taking place in Russia, create new business perspectives for US firms. These are based on relatively low competition, large market potential, abundance of natural resources and an educated labour force. Many industries and industrial regions in the Russian economy vary in long‐ and short‐term business value for US companies. Different entry strategies should be used by large and small US companies to succeed in Russia. Certain industrial sectors and regions must be considered as priorities by US companies in Russia with regard to the existing and rapidly changing business environment.

Citation

Zhuplev, A.V. (1994), "Emerging Business Strategies for US Companies in Russia", European Business Review, Vol. 94 No. 4, pp. 10-16. https://doi.org/10.1108/09555349410063772