EuroDisney: the mouse that roared (not!)
Peter Curwen
(Reader in Business at Sheffield Business School, Policy Research Centre, Sheffield Hallam University, Sheffield, UK.)
5161
Abstract
Examines the history of the ill‐fated EuroDisney theme park. Analyses the reasons for its failure to attract customers and to meet financial projections. Questions whether Walt Disney has lost its touch. Assesses the future prospects for the park. Provides a case study of culture shock and emphasizes the difficulties of exporting successful ideas to other cultures.
Keywords
Citation
Curwen, P. (1995), "EuroDisney: the mouse that roared (not!)", European Business Review, Vol. 95 No. 5, pp. 15-20. https://doi.org/10.1108/09555349510096108
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited