Alliance Formation Motives: A Comparison of International Perspectives
The International Journal of Logistics Management
ISSN: 0957-4093
Article publication date: 1 July 1996
Abstract
Establishing and maintaining successful alliances is an increasingly attractive, yet difficult strategic option for most firms in today's business environment. One component of the alliance process that has recently received considerable attention concerns the motivations of a firm and its potential partner to establish an alliance. This paper examines and compares alliance motives at three channel levels (manufacturer, distributor and logistical service supplier) and across three geographic trading regions (North America, Europe and the Pacific Basin). The managerial implications of the results are discussed with particular regard to developing and sustaining successful cooperative supply chain relationships.
Keywords
Citation
Frankel, R. and Schmitz Whipple, J. (1996), "Alliance Formation Motives: A Comparison of International Perspectives", The International Journal of Logistics Management, Vol. 7 No. 2, pp. 19-32. https://doi.org/10.1108/09574099610805494
Publisher
:MCB UP Ltd
Copyright © 1996, MCB UP Limited