Making Customer Satisfaction Your Biggest Profit Centre

Abstract

Companies that adopt a profit‐centre based approach to customer service treat it as an element of total corporate philosophy, rather than as a separate activity or a set of performance measures. Ten reasons why companies should make such a commitment are presented.

Citation

Morris, P. (1991), "Making Customer Satisfaction Your Biggest Profit Centre", Logistics Information Management, Vol. 4 No. 1, pp. 32-35. https://doi.org/10.1108/09576059110003842