Retail Insights ‐ Branding

Abstract

This issue of Retail Insights focuses on the subject of branding. There are a number of retail reports that offer valuable insights into current trends in branding. Professor Leslie de Chernatony analyses UK consumers’ attitudes towards brand extensions in a survey commissioned by Ventura. The Brand Finance Report for 1999 provides interesting reading on brand values and the overall performance of companies last year. In addition, there are a collection of shorter reports on various new branding issues and abstracts of articles on the topic.

Citation

Fernie, J. (2000), "Retail Insights ‐ Branding", International Journal of Retail & Distribution Management, Vol. 28 No. 9, pp. 1-26. https://doi.org/10.1108/09590552200000004