The rangill forum

Abstract

A case study based on a number of similar businesses but illustrating some general points applicable to any independent retail business. Discusses the importance of location and a potential customer base and how these can be used to advantage. Considers the product range which needs to suit customers′ needs but should not be so broad as to be a hindrance to effective shop‐keeping; and the importance of layout for displaying products and ease of stock control. Considers, also, deliveries, advertising, accounting and priorities.

Citation

Harris, K. (1993), "The rangill forum", International Journal of Retail & Distribution Management, Vol. 21 No. 3. https://doi.org/10.1108/09590559310036050