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EC of groceries for elderly and disabled: A comparison of alternative service models

Jukka Heikkilä (Jukka Heikkilä is at Helsinki School of Economics, Electronic Commerce Institute, Helsinki, Finland)
Jukka Kallio (Jukka Kallio is at Helsinki School of Economics, Electronic Commerce Institute, Helsinki, Finland)
Timo Saarinen (Helsinki School of Economics, Electronic Commerce Institute, Helsinki, Finland)
Virpi Kristiina Tuunainen (Helsinki School of Economics, Electronic Commerce Institute, Helsinki, Finland)

Information Technology & People

ISSN: 0959-3845

Article publication date: 1 December 1999

1181

Abstract

Increased demand for organized home help for elderly and disabled people and parallel budget cuts of social care require new efficient solutions to save home‐helpers’ time and ensure the current quality of provided services. A number of trials for renewing grocery purchasing process as a part of home help for the elderly and disabled have lately been initiated in Finland. In all but one of these trials electronic commerce (EC) services are included in the purchase process. In this article we compare these trials using the time efficiency of home‐helpers as a primary criterion. Using electronic order delivery gives even additional benefits, releasing the home‐helper from the need to visit the grocery store. The Full EC Model would be the best solution. However, it might not be feasible for most customers, who do not necessarily have the technology or ability to use it. Therefore, the intermediary based EC seems to be most suitable for this customer group.

Keywords

Citation

Heikkilä, J., Kallio, J., Saarinen, T. and Kristiina Tuunainen, V. (1999), "EC of groceries for elderly and disabled: A comparison of alternative service models", Information Technology & People, Vol. 12 No. 4, pp. 389-402. https://doi.org/10.1108/09593849910301649

Publisher

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MCB UP Ltd

Copyright © 1999, MCB UP Limited

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