Introducing Web technology in a small peripheral hospitality organization
International Journal of Contemporary Hospitality Management
ISSN: 0959-6119
Article publication date: 1 September 2001
Abstract
The emergence of global electronic markets on the Internet has been seen as an opportunity for small and medium‐sized tourism enterprises to improve their competitive position. However, several barriers hinder small hospitality organizations from capitalizing on IT and the Internet. This paper reports on an action research program of introducing Internet technology in a small hotel located in a peripheral region of Finland. As part of a project funded by the European Union, a complete integrated Web booking and hotel management system was developed, denoting a re‐engineering of many business processes. The system, which features customer online (real‐time) reservation services was an inexpensive, user‐friendly solution specially designed for the purposes of small and medium‐sized hospitality organizations with little prior IT knowledge. In the field of online reservation systems, the hotel is a pioneer, as it is the first independent hotel in Finland to offer online reservation services through a non‐customized reservation system.
Keywords
Citation
Anckar, B. and Walden, P. (2001), "Introducing Web technology in a small peripheral hospitality organization", International Journal of Contemporary Hospitality Management, Vol. 13 No. 5, pp. 241-250. https://doi.org/10.1108/09596110110395938
Publisher
:MCB UP Ltd
Copyright © 2001, MCB UP Limited