Cuba: hero of the Caribbean? A profile of its tourism education strategy

Abstract

Features a realistic perspective of the current hospitality and tourism paradigm in Cuba. Previews the newly released hospitality and tourism education strategy to be rolled out in 2003. Provides an evaluation of the tourism and hospitality industry environment, education environment, workforce and change in policy. The authors made three research trips to Cuba in 1997, 2001 and 2002. A series of elite interviews were conducted in Cuba, Jamaica and the UK with senior Cuban policymakers. Current data and views from Cuban partners and practitioners are used to inform the discussion. Cuba continues to be one of the most mystical tourist destinations in the world with a phenomenal growth rate during recent years. The new tourism education strategy is a key for Cuba to once again become the number one destination in the Caribbean.

Citation

Wood, P. and Jayawardena, C. (2003), "Cuba: hero of the Caribbean? A profile of its tourism education strategy", International Journal of Contemporary Hospitality Management, Vol. 15 No. 3, pp. 151-155. https://doi.org/10.1108/09596110310470176