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Gold Coast Hotels: Examining the Prospects for Growth

Graham Brown (Senior Lecturer in Tourism Marketing at Southern Cross University, Lismore, New South Wales, Australia)
Shane Raedler (Executive Assistant Manager of the ANA Hotel, Gold Coast, Queensland, Australia)

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Article publication date: 1 August 1994

3347

Abstract

The Gold Coast is Australia′s premier tourist destination, attracting over 2,500,000 visitors annually. Discusses the characteristics of this rapidly growing region and examines recent tourism trends such as the development of international hotels. After analysing factors which are likely to shape the future prospects of the hotel sector, suggests that, despite increased occupancy rates, the competitive environment may limit the scope for rate increases.

Keywords

Citation

Brown, G. and Raedler, S. (1994), "Gold Coast Hotels: Examining the Prospects for Growth", International Journal of Contemporary Hospitality Management, Vol. 6 No. 4, pp. 16-24. https://doi.org/10.1108/09596119410060883

Publisher

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MCB UP Ltd

Copyright © 1994, MCB UP Limited

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