Communications at times of crisis: the Rover experience

Abstract

Throughout the turbulent recent history of UK carmaker Rover, culminating in parent BMW’s sale of the company for £10 to the Phoenix consortium in May 2000, internal communications with the workforce were never far from the top of the agenda.

Citation

(2002), "Communications at times of crisis: the Rover experience", Human Resource Management International Digest, Vol. 10 No. 2, pp. 15-17. https://doi.org/10.1108/09670730210791846