Executives “plug in” to electronic commerce

Abstract

A global electronic‐business course, delivered over the Internet, is helping to provide managers with an understanding of how electronic commerce is changing the way they think about business today. The program, developed and managed by FT Knowledge and the Wharton School of the University of Pennsylvania, USA, guides managers through the opportunities and threats presented by electronic commerce. It focuses upon areas such as marketing, electronic retailing, pricing, product design, supply‐chain management and communication.

Citation

(2002), "Executives “plug in” to electronic commerce", Human Resource Management International Digest, Vol. 10 No. 2, pp. 31-33. https://doi.org/10.1108/09670730210791909