Death of a salesman? Building a sustainable salesforce

Abstract

Literature has seen a few famous salesmen suffering from burnout. Think of Willy Lomax’s famous disintegration in Arthur Miller’s Death of a Salesman or the tortured individuals in the work of David Mamet. Surprisingly, little research has been conducted as to why salespeople suffer from burnout, certainly outside the USA.

Citation

(2002), "Death of a salesman? Building a sustainable salesforce", Human Resource Management International Digest, Vol. 10 No. 3, pp. 17-19. https://doi.org/10.1108/09670730210791954