Safeway puts personal development at the forefront

Abstract

A new training program for managers at UK retailer Safeway encourages participants to decide their personal direction without reference to the company’s interests, on the basis that the individual is more interested than anyone else in his or her own development. The Aspire! program, described by Tyler, is positioned as a personal experience in a learning culture and a life program for aspiring individuals. It leaves participants free to decide everything from break times to what they learn once they have identified their personal directions. There are neither course objectives nor set criteria.

Citation

(2002), "Safeway puts personal development at the forefront", Human Resource Management International Digest, Vol. 10 No. 4, pp. 16-18. https://doi.org/10.1108/09670730210792034