Centrica recruitment initiative tackles assumptions and prejudices head on: … and helps to boost motivation and cut employee turnover
Human Resource Management International Digest
ISSN: 0967-0734
Article publication date: 1 July 2003
Abstract
UK conglomerate Centrica has successfully recruited carers, long‐term unemployed, lone parents and people with disabilities to contact‐center jobs – and tackled assumptions and prejudices head on. Centrica touches the lives of millions of Britons through its well‐known consumer brands such as British Gas, Scottish Gas and the Automobile Association. Its business success depends on being able to understand the changing needs and expectations of its customers.
Keywords
Citation
(2003), "Centrica recruitment initiative tackles assumptions and prejudices head on: … and helps to boost motivation and cut employee turnover", Human Resource Management International Digest, Vol. 11 No. 4, pp. 15-17. https://doi.org/10.1108/09670730310792754
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited