Precor shapes up to a change of culture: Fitness equipment maker gives employees a sense of accountability and ownership

Abstract

Purpose

Examines how global fitness‐equipment manufacturer Precor has achieved cultural change through a strategy founded on increasing, and rewarding, personal accountability for results.

Design/method/approach

Shows that, through training, Precor established direct connections between each employee and the corporation's financial performance. Describes how company‐wide communications, performance‐management processes, and reward‐and‐recognition programs support the change.

Findings

Demonstrates how, through training, an organization can cause individuals and departments to embrace a culture of personal ownership, accountability and reward. Highlights the fact that, since Precor committed itself to organizational change, corporate revenues have increased by more than 50 percent and profitability is up by more than 200 percent.

Originality/value

Illustrates that management can institutionalize a culture of personal ownership and accountability that generates superior financial results.

Citation

(2005), "Precor shapes up to a change of culture: Fitness equipment maker gives employees a sense of accountability and ownership", Human Resource Management International Digest, Vol. 13 No. 6, pp. 24-26. https://doi.org/10.1108/09670730510619286