Great Guns Marketing retains the family feel despite rapid expansion: Managing director exploits the power of listening to employees

Abstract

Purpose

The purpose of this article is to describe the challenges faced by Great Guns Marketing in retaining a family‐orientated atmosphere in a rapidly expanding company.

Design/methodology/approach

Details the employee incentives Great Guns Marketing has in place and the value of the employees to the business. Describes the approach that founder and managing director Liz Jackson takes to managing staff.

Findings

Demonstrates that the use of incentive schemes is highly motivational to employees. Emphasizes the importance of listening to employees and understanding their goals.

Practical implications

Outlines how basic tools can go a long way with employees and most of the time they just want to be heard.

Originality/value

Shows that keeping a family‐orientated atmosphere is possible as expansion takes place and this helps a company to retain valuable members of staff who are the lifeblood of any service organization.

Citation

(2007), "Great Guns Marketing retains the family feel despite rapid expansion: Managing director exploits the power of listening to employees", Human Resource Management International Digest, Vol. 15 No. 7, pp. 14-16. https://doi.org/10.1108/09670730710830414