O2 makes the right connections with employees: Company among top five in UK for staff satisfaction

Abstract

Purpose

The purpose of this paper is to describe the initiatives that have helped to place mobile‐network operator O2 in the top five Best Big Companies to Work For in the UK.

Design/methodology/approach

Highlights the use of several employee‐communication tools and a new performance‐based selection process.

Findings

Details an auditable performance‐based selection process that ensures that employee engagement begins at the selection stage and continues throughout the employee's career. Candidates provide feedback both during and after the hiring process, to ensure a continued experience for the new employee and to monitor and use feedback to make the candidate experience better.

Practical implications

Reinforces the message that satisfied employees help to deliver happy customers.

Originality/value

Emphasizes the value of satisfied employees in helping to ensure that customers are satisfied, too.

Citation

(2007), "O2 makes the right connections with employees: Company among top five in UK for staff satisfaction", Human Resource Management International Digest, Vol. 15 No. 7, pp. 23-24. https://doi.org/10.1108/09670730710830441