Golden jobs under the McDonald's arches: Company excels in Investors in People awards

Abstract

Purpose

Explains that McDonald's UK has become one of the first organizations to earn the new Investors in People (IIP) gold award.

Design/methodology/approach

Concentrates on the results of an employee survey carried out in the context of the IIP assessment.

Findings

Reveals that almost 80 percent of people who work at McDonald's UK feel proud to work for the company. Highlights other areas in which the company scored particularly strongly.

Practical implications

Details the requirements of the new gold, silver and bronze awards from IIP.

Social implications

Highlights the risks of relying on stereotypes, which present the “McJob” as unstimulating, poorly paid and with few prospects.

Originality/value

Offers useful information for organizations contemplating aiming for the IIP gold award.

Citation

(2010), "Golden jobs under the McDonald's arches: Company excels in Investors in People awards", Human Resource Management International Digest, Vol. 18 No. 1, pp. 36-38. https://doi.org/10.1108/09670731011016215