The market competition of Saudi small‐sized manufacturing firms: an exploratory study

Abstract

Purpose

The purpose of this paper is designed to address the nature of small manufacturing firms in Saudi Arabia, their products, customers, suppliers, and prevailing competition.

Design/methodology/approach

This paper uses a survey of 85 firms and collects data relevant to the study objectives.

Findings

The small manufacturing firms in the Kingdom operate in a competitive environment and are actively engaged in market research relevant to market needs and customer loyalty. These firms are mostly owned by Saudi nationals.

Practical implications

The paper offers managers and researchers various avenues to compete in a market that experiences economic growth.

Originality/value

The paper is exploratory in nature. It provides a unique insight into the nature of business environment in the manufacturing sector.

Citation

Maghrabi, A.S., Jefery, Y.A. and Bin Sabbaan, S.A. (2009), "The market competition of Saudi small‐sized manufacturing firms: an exploratory study", International Journal of Commerce and Management, Vol. 19 No. 4, pp. 309-320. https://doi.org/10.1108/10569210911008485