Localnomics: myth or reality! Editorial
International Journal of Commerce and Management
ISSN: 1056-9219
Article publication date: 23 November 2012
Abstract
Purpose
The purpose of this paper is to refute the proposition that in today's global economy “local is the new global.” It provides a logical argument that a passing economic trend should not be viewed independent of circumstances.
Design/methodology/approach
The paper briefly discusses changes in the global economic landscape and identifies factors that are essential to sustaining market attractiveness and achieving a competitive edge. The paper then concludes that certain markets acquire an edge in appealing to businesses and attracting FDI.
Findings
When companies, under certain conditions, relocate their businesses back home, this does not evidence a retreat from the global market. Rather, it demonstrates a change in strategic initiative to seize market opportunities and effectively deal with competition.
Originality/value
The paper offers a genuine reflection on emerging economic phenomena. It sets the stage for an effective argument to counter the voices that seize on current global economic difficulties and meltdown to promote disengagement from the global economy.
Keywords
Citation
Ali, A.J. (2012), "Localnomics: myth or reality! Editorial", International Journal of Commerce and Management, Vol. 22 No. 4, pp. 252-257. https://doi.org/10.1108/10569211211284467
Publisher
:Emerald Group Publishing Limited
Copyright © 2012, Emerald Group Publishing Limited