The CEO’s “how to” guide to crisis communications
Abstract
The best way to manage a crisis that requires communication with stakeholders is to plan for a variety of emergencies. In some cases, anticipating a crisis can even go a long way toward preventing one. Crisis can come in many forms ‐‐ from a product recall to a class‐action lawsuit to an SEC investigation. Being prepared to communicate quickly and adroitly‐and regularly rehearsing‐‐ is a corporation’s best defense against a wide range of possible miscommunication risks. The author proposes a six‐step plan.
Keywords
Citation
Ucelli, L. (2002), "The CEO’s “how to” guide to crisis communications", Strategy & Leadership, Vol. 30 No. 2, pp. 21-24. https://doi.org/10.1108/10878570210422111
Publisher
:MCB UP Ltd
Copyright © 2002, MCB UP Limited