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Scenarios and strategies: making the scenario about the business

David H. Mason (David Mason, a veteran scenario developer, is a Partner in Skylight Associates LLP. He was President of Northeast Consulting Resources, the organization that created and trademarked “Future Mapping”, now owned by NerveWire (dave@skylightassociates.com))
James Herman (James Herman, a Partner in Skylight Associates LLP, is an information technology and management consultant, with experience helping large, global organizations develop strategies for coping with business and technology change (jim@skylightassociates.com).)

Strategy & Leadership

ISSN: 1087-8572

Article publication date: 1 February 2003

3687

Abstract

Scenario development has traditionally been an outward looking process designed to enhance awareness of potential change in the external business environment. A set of techniques is presented here for bringing the business and its internal issues directly into the scenario development effort from the beginning. By casting strategies as scenarios, companies can gain many of the benefits of traditional scenario planning while accelerating the strategic decision making for organizations in high change environments.

Keywords

Citation

Mason, D.H. and Herman, J. (2003), "Scenarios and strategies: making the scenario about the business", Strategy & Leadership, Vol. 31 No. 1, pp. 23-31. https://doi.org/10.1108/10878570310455024

Publisher

:

MCB UP Ltd

Copyright © 2003, MCB UP Limited

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