We are not alone: qualitative management accounting research: Rationale, pitfalls and potential
Qualitative Research in Accounting & Management
ISSN: 1176-6093
Article publication date: 3 October 2008
Abstract
Purpose
The purpose of this paper is to provide a commentary on “Qualitative management accounting research: rationale, pitfalls and potential”, a paper by Juhani Vaivio.
Design/methodology/approach
The approach takes the form of a critical reading of Vaivio's paper.
Findings
The paper emphasises the role of other groups interested in the practice and study of management accounting. Whilst frequently an individual activity, the research can be stronger through an awareness, at all stages, of how one's interests might engage with the interests of others – not in a quest for uniformity, but rather for mutual learning.
Originality/value
The paper offers a unifying theme for approaching and understanding the wide‐ranging issues raised by Vaivio.
Keywords
Citation
Chapman, C.S. (2008), "We are not alone: qualitative management accounting research: Rationale, pitfalls and potential", Qualitative Research in Accounting & Management, Vol. 5 No. 3, pp. 247-252. https://doi.org/10.1108/11766090810910245
Publisher
:Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited