Strategy selection to enhance exports of the Malaysian electrical and electronic industry

Abstract

Presents the findings of 700 CEO/senior managers regarding general strategy and competitiveness in the Malaysian electrical and electronic industry. Outlines four major strategies, cost, differentiation, cost‐price and marketing/focus. Addresses the question, “is the battle to the low‐cost, low‐price vendor?” Uses two case studies, IBM and Samsung as examples to emulate for long term survival.

Citation

Abdul Rashid, Z. and Chacko, G.K. (1999), "Strategy selection to enhance exports of the Malaysian electrical and electronic industry", Asia Pacific Journal of Marketing and Logistics, Vol. 11 No. 1, pp. 16-27. https://doi.org/10.1108/13555859910764543