Mission statements in service and industrial corporations
Terri A. Scandura
(School of Business Administration, University of Miami, Coral Gables, Florida, USA)
Howard Gitlow
(School of Business Administration, University of Miami, Coral Gables, Florida, USA)
Siew Choi Yau
(School of Business Administration, University of Miami, Coral Gables, Florida, USA)
Jill Greengarten‐Jackson
(Miami, Florida, USA)
5234
Abstract
Empirically examines mission statements in Fortune 50 service and Fortune 50 industrial corporations. Content analysis revealed underlying issues and structures of mission statements. Additional analysis indicated that there are issues which can be addressed by a mission statement, as well as issues which cannot be addressed. Concludes with an example of an ideal mission statement and an ideal vision statement.
Keywords
Citation
Scandura, T.A., Gitlow, H., Choi Yau, S. and Greengarten‐Jackson, J. (1996), "Mission statements in service and industrial corporations", International Journal of Quality Science, Vol. 1 No. 1, pp. 48-61. https://doi.org/10.1108/13598539610117984
Publisher
:MCB UP Ltd
Copyright © 1996, MCB UP Limited